Editing and filming interviews requires a strong sense of storytelling, which can be challenging at times. For projects like these, I draw on my journalism background to design and conduct interviews, capture footage, edit videos, create graphics, and export the final product in various formats.
City of Roanoke Redevelopment and Housing Authority
The Roanoke Redevelopment and Housing Authority (RRHA) provides housing assistance and self-sufficiency programs to low-income families living in both multifamily units and scattered-site single-family homes owned and operated by the agency. RRHA also manages the Roanoke EnVision Center, a central hub that offers free resources and fosters community connections through a network of local partner agencies. This is an example of the videos I created to highlight the success stories of individuals and families impacted by RRHA’s programs.
Additionally, through the EnVision Center, I had the opportunity to produce videos for local organizations such as HumanKind and Virginia Western to help promote the valuable resources they provide to the community.
The Grandin Theatre
The historic Grandin Theatre is a nonprofit organization and it is one of the jewels in the arts and cultural crown of the Roanoke Valley, and the greater Southwest region. In 2019 the Theatre launched the “Seat Replacement Campaign” to raise funds to replace all 509 seats in the building. This video was filmed as part of the marketing strategy to help them achieve the campaign’s goal.
The Grandin Theatre created an after school-program called “The Grandin Theatre Film Lab” in which students can learn film production, lighting, screenwriting, storytelling, acting, sound engineering, and film industry acumen. This video was created during a summer camp to help the Theatre promote the Film Lab program.
The Foundry
The Foundry is a company devoted to unlocking human potential. Their mission is to help people discover and develop their strengths and talents to impact the world in a profound and unique way. This video was created to help this local business pitch their vision in multiple events and competitions including at the Gauntlet (Gold Level Winner), Roanoke’s Star Tank, and RAMP’s Pitch and Polish.
Friendship Retirement Community
Friendship provides award-winning care, innovative treatments, diverse living accommodations, and specialized rehab and therapy services in Roanoke, Virginia. During my time working for this organization, I filmed this video as part of a marketing campaign to promote the home care area in the Roanoke Valley.
These two videos are some examples of the content I used to create to feed Friendship’s social media accounts, such as Facebook and YouTube.
Roanoke College
As a student working at the Roanoke College Public Relations Office, I had the opportunity to work on a marketing strategy that was focused on highlighting some classes of different departments. Here are some samples of the work I created.